Tyler Hynes, Hunter King and Ed Begley Jr. will star in the original movie, with production kicking off next month.

Travis Kelce may be appearing on stage at Taylor Swift’s Eras Tour, but that’s not the only way the Kansas City Chiefs are leaning into romance. The NFL and the Missouri team will partner with Hallmark for “Holiday Touchdown: A Chiefs Love Story,” a new movie set to air during the 15th annual Countdown to Christmas event this year.

Tyler Hynes, Hunter King and Ed Begley Jr. will star in the original movie, with production kicking off next month. It will film entirely in Kansas City, Missouri, becoming the first Hallmark production to film at the GEHA Field at Arrowhead Stadium.

“With Hallmark and the Kansas City Chiefs both homegrown, rooted in values, tradition and community, there is a special alchemy between these two iconic organizations,” said Hallmark chief brand officer Darren Abbott. “By blending the warmth of Hallmark storytelling with the excitement of professional football, we are thrilled to give audiences a front-row seat to this community’s spirit, rich traditions and passionate fans that define Kansas City, all wrapped up in the comforting and uplifting Hallmark way.”

This marks the second time the channel has teamed up with the NFL team; they celebrated the playoff season with a campaign titled “‘Tis the Preseason.” Part of the campaign was a trailer for a spoof movie titled “Falling for Football,” starring Hynes and Janel Parrish — her character hates football after being left at the altar for a playoff game, while he works at the Chiefs’ merchandise store. Donna Kelce and Chiefs players Trey Smith and Tommy Townsend appeared, and many Taylor Swift nods were made.

“We are honored to partner with Hallmark on a project as unique as this,” Chiefs president Mark Donovan said on June 24. “As a club, we pride ourselves on exploring new ways to grow our brand, as well as connect with new audiences. This partnership unites two passionate fanbases and gives us an opportunity to show Chiefs Kingdom’s energy and tradition on one of the most-watched channels during the holiday season.”

Here is the film’s official logline: “Alana Higman (King) is sure that her family’s lifelong history as Kansas City Chiefs superfans makes them a frontrunner to win the team’s ‘Fan of the Year’ contest. Derrick (Hynes), Director of Fan Engagement, is tasked with evaluating how Alana and her family stack up against the other two finalists. As the pair spends time together, it’s clear there’s a spark between them but when her grandfather’s (Begley Jr.) vintage Chiefs, good luck winter hat goes missing, Alana begins to doubt everything she believed about fate, destiny and even questions her future with Derrick — unless, that is, a little Christmas magic can throw a Hail Mary.”