Donna Kelce in Vegas with QVC: Lunching with Martha Stewart, smiling on giant Sphere Read more at:

The last time Donna Kelce publicly traveled to Las Vegas was to support her son Travis Kelce, who was playing with the Kansas City Chiefs in the Super Bowl.

She’s back in Vegas this week, but this time she’s the show. And Mama Kelce is larger than life, looming over the skyline on the dome of the Sphere arena, the world’s largest spherical structure lit by more than a million LED lights.

Patrick Mahomes was shown up there during Super Bowl week throwing footballs for Adidas.

Now Kelce is up there in an ad for QVC as the NFL mom began a partnership Wednesday with the shopping network.

QVC chose Kelce for a campaign celebrating women over the age of 50. She is a member of QVC’s new “Quintessential 50,” a panel of celebrities, activists, entrepreneurs and QVC hosts who exemplify the message that women over the age of 50 are in a “vibrant stage of life.”

Kelce is 71, the mother of Kansas City Chiefs tight end Travis Kelce and now-retired Philadelphia Eagles center Jason Kelce, and she has three granddaughters.

The campaign touts her as a “proud mama and grandma” who believes that beauty “is confidence in who you are.”

Her fellow ambassadors include tennis legend Billie Jean King, 80; actresses Jennie Garth, 52, Naomi Watts, 55, Christina Applegate, 52, and Rita Wilson, 67; singers Patti LaBelle, 79, and Queen Latifah, 54; bestselling author Debbie Macomber, 75, and Martha Stewart, 82.

They will guide the effort by influencing QVC programming and product offerings. QVC has also launched a new Facebook group, “Over 50 & Fabulous!”

Launch activities kicked off Tuesday with lunch at Stewart’s restaurant on the Las Vegas Strip, where the decor is inspired by her 1925 farmhouse in Maine, the menu features classic French cuisine and the unwritten dress code suggests tourists might want to leave the T-shirts and shorts at the hotel.

Kelce was impressed by the pierogies, inspired by Stewart’s late Polish mother, “Big Martha.” ($39.95 for those not being treated to lunch by QVC; $115.95 with caviar.)

“Wonderful lunch at The Bedford by Martha Stewart — her restaurant in Las Vegas that didn’t disappoint which looks like the inside of her home! The pierogis were amazing!” Kelce wrote in an Instagram Story on Tuesday.

She also reposted a photo of herself with the lifestyle doyenne that her fans quickly shared.

QVC is leaning into a core demographic with its “Age of Possibility” campaign, saying in an announcement last week that women over 50 are “too often ignored and under-supported by mainstream brands.” “QVC, alongside their Quintessential 50 (Q50), declare the Age of Possibility, a time of peak possibilities for women over 50,” it wrote on Instagram Wednesday. “Today, QVC is in Las Vegas shouting loudly that you deserve a dedicated space to celebrate who you are, share what you know & love, and connect with fellow 50+ icons … 50 is the new … everything.”

The post included a video of QVC’s campaign promotion on the Sphere, lit up at night. It features Stewart and another clip of Kelce chatting with Mally Roncal, founder of Mally Beauty and a fellow Q50 member.

When Roncal appears on QVC to sell her makeup products she often brings out a handheld fan printed with the word “Fierce.” Kelce flicks one open up on the Sphere. “Mama Kelce is beautiful love the new look,” one of her fans wrote on Instagram with a repost of Kelce with Stewart. “America’s Mom looking so beautiful and classy as always pictured with @marthastewart and more,” wrote another. Kelce was slated to appear with the panel at a summit Wednesday.

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